While most of merely dream of chasing the sun, SUBOO founder, Sue Di Chio did just that.

Having studied fine arts, Sue’s desire for a creative outlet led her to create a small collection of resort wear in 2012 in Bondi, Sydney. The initial concept paved the way for what is now a worldwide branded recognised for their contemporary fashion, combining innovative styles, premium fabrications, with a quintessential sun-loving attitude. With four main collections delivered yearly, SUBOO offers transeasonal ready to wear with a resort wear capsule each season.

Born in Australia, but made for self-assured, stylish women worldwide, SUBOO is a brand with a large heart and a discerning following.

SUBOO’s signature fashion forward styles are designed locally in Sydney, crafted from only the best fabrics, with great attention to fit and detail.

Uncomplicated yet distinct styles with a feminine edge make up the suboo signature, with natural fabrications, unique prints, and metallic lurex knit pieces made in brazil forming the basis of the brand.

WHO WEARS SUBOO?

Whether she’s sipping cocktails on a lawn or relaxing by the shore, the SUBOO girl transforms the complexities of high fashion into everyday life. A creative at her core, our girl finds solace in modern art and culture.

She is confident and always curious to learn more – forever exploring.

She wakes to the sound of the ocean, restless to start her new day. She slips into the custom knit swim and striking print dresses before making her way out into the sun’s light and onto a new page of her story.