Established in 2010, SUBOO is  a multidimensional brand with seasonal collections of Ready-to-wear, Resortwear and Swimwear, gaining accolades and impressing notable media and buyers around the world.

With a devout following SUBOO is now showcased in more than 300 premium boutiques in over 17 countries including coveted top tier department stores including Farfetch, Intermix, Neimen Marcus, Shopbop, Moda Operandi, Barneys, Saks 5th Avenue and Nordstrom.