Established in 2008 as a luxe ready-to-wear and swimwear label, SUBOO is now a multidimensional brand with seasonal collections of spring/summer, resortwear and swimwear, gaining accolades and impressing notable media and buyers around the world.

With a devout following SUBOO is now showcased in more than 300 premium boutiques in over 17 countries including coveted top tier department stores including Intermix, Neimen Marcus, Shopbop, Moda Operandi, Barneys, Saks 5th Avenue and Nordstrom.