Journal

S'24 LA VIE EN ROSE

LA VIE EN ROSE Introducing “La Vie en Rose” – our new Spring Collection. Inspired by the balance of 90s minimalism and decadence, we embrace the era’s romantic allure. This...

Be a part of meaningful change. We are thrilled to announce our partnership with i=Change, an organization dedicated to accelerating impactful development projects focused on women’s and girls’ empowerment and...

W'24 Nouvelle Lune

Nouvelle Lune Introducing our Winter Collection. Your favourite silhouettes meet new textures and bold colourways this season. Dive into deep hues,asymmetric shapes, and darker palettes for elevated staples.Make a statement...

SUBOO X WITH DRESS FOR SUCESS THIS IWD

#COUNTHERIN Once again, we are proud to collaborate with Dress For Success. For every online order placed, we pledge to donate $1 from every purchase FOR THE MONTH OF MARCH...

AW'24 ANDROMEDA

ANDROMEDA GALACTIC BLUE AND PLATINUM METALS REDEFINE STYLE. TEXTURED IRIDESCENT KNITS AND MOLTEN DRAPED JERSEYSELEVATE FABRICATIONS. OUR HERO PRINT, INSPIRED BYMARBLE RENDER, DAZZLES IN LAPIS BLUE AND STONE ON SLEEK SILHOUETTES.EMBRACE...

RESORT DRESSING with @dearnaeaton

We sit down with 25 year old Dearna photographer & content creator her name which means “light of the soul ‘ is fitting for a serial traveller that’s has...

Aurora Resort Collection

Introducing ‘Aurora’, the goddess of the dawn. An ode to the first light that brings forth a new day. Embodying the radiance of sunrise, this season’s palette is...

INTRODUCING INTO THE DEEP

Falling towards to edge of blue, submerged and weightless we become. Taking the plunge into the deep, calm comes over like a dream. Spring '23 embodies the fluidity of...

Exploring the Journey of Sasha Benz: From Fashion Stylist to CEO and Founder Of All My Friends Are Models and Wyld Blue

We invite you to delve into the multifaceted career of Sasha Benz, tracing her path from a fashion stylist to her current roles as CEO and Founder. Sasha reflects on...

SUBOO INTRODUCES YOU TO DAYS LIKE THESE '23

Join us on a day where time stands still, Where seasons blur and the air turn weightless Inspired by surreal landscapes where gravity is suspended in space Tonal Blue skies melt into tonal mirrored seas. ...

#EmbraceEquity International Women's Day 2023

#EMBRACEEQUITY IWD 2023 How equality and equity differs, and how this year International women’s Day is more than just focusing on women. It’s about proactively supporting equity within our own spheres...

MEET OUR MAKERS

Each month we invite into the world of Suboo with a journal featuring creative individuals that we feel align with our brand values and stories that connect with our...

SUBOO PRESENTS: ELECTRIC AVENUE '23

“We eat light, drink it in through our skins” – James Turrell Electric Avenue sees the Suboo woman impassioned by the creative works of abstract artists such as Rothko and...

On the Journal: Rebecca Burrow

In Conversation with Rebecca Burrow AS WE WELCOME THE NEW YEAR WE SIT DOWN IN CONVERSATION WITH REBECCA BURROW – MODERN MOTHER, MODEL, INFLUENCER AND FOUNDER OF SUSTAINABLE KIDS WEAR...